The Grasslands Alliance envisions cattle ranching that is regenerative, adaptive, profitable, and climate-smart.  More sustainable ranching generates benefits that include:

• conserving ecosystems, biodiversity, soil health, and water;
• preventing pollution;
• reducing greenhouse gas emissions;
• maintaining high animal welfare;
• protecting public health;
• supporting rural communities; and
• producing traceable, high-quality beef.

Through the transparency created by the Grasslands Alliance’s programs, businesses and consumers are empowered to recognize and reward producers of beef from certified well-managed ranches and farms.