Who benefits from the Grasslands Alliance’s programs?
Ranchers and farmers can use the Grasslands Alliance’s programs to improve their operations’ productivity, climate resilience, and efficiencies of input use, and to differentiate their products in the marketplace. The standard serves as a comprehensive “one-stop shop” that enables producers to address key environmental, public health, animal welfare, and social issues in one audit. The Grasslands Alliance’s programs provide a platform to access new markets; gain valuable technical assistance; and build relationships with leading retail and restaurant buyers, like-minded producers, conservation groups, and government agencies.
Brands and institutional buyers can use the Grasslands Alliance’s programs as a ready-made solution to their customer assurance and supply chain management needs; to benchmark and improve their procurement policies; and to boost brand reputation, sales, and customer loyalty by accurately and transparently conveying their sustainability commitment to consumers. The standard provides buyers with a structured comprehensive framework for working with producers in their supply chains to implement locally appropriate better practices. It serves as an across-the-board solution that enables buyers to address the environmental, public health, animal welfare, and social risks in their beef supply chains via one trusted program.
Consumers can reward more sustainably produced beef—and, by extension, better land and livestock management—by looking for the Grasslands Alliance certification mark, which ensures that the beef they are about to enjoy was produced on ranch or farm grazing operations that meet rigorous standards covering broad environmental, public health, animal welfare, and social issues of concern. The certification mark enables them to cut through the confusing array of sustainable beef marketing claims and make purchasing decisions based on one label they can trust.
Conservationists can use the Grasslands Alliance’s programs to recognize and reward their ranching partners via the beef marketplace, and to help design and manage initiatives to conserve our grassland natural heritage and the valuable benefits that it provides to society. The program can incentivize climate-smart ranching strategies, regenerate rangelands and pastures, and promote improvements in public policy. The standard and guidance materials synthesize generations-worth of ranching experience with the latest and best science, ensuring that conservationists are recommending the most advanced and locally appropriate better management systems and practices. Certification will bring an array of benefits to producers, incentivizing them to be partners in conservation.